From first delivery to a $220,000 contract in seven days
In March 2026, a Santa Clara builder ordered 50 qualified homeowner inquiries at $135 each. The builder took garage conversions and new detached ADUs, including two-story builds, across the Peninsula, the San José area and parts of the East Bay, including Walnut Creek and Pleasanton.
Leadhesive delivered the first inquiry within 24 hours of onboarding and all 50 within the first week. Seven days after delivery, the first homeowner signed a $220,000 contract. The builder signed a second project for $370,000 within 30 days of that inquiry’s delivery. Together the two pilot projects averaged $295,000 in signed contract value.
What changed when the builder ordered 200 leads?
| Measure | 50-lead pilot | 200-lead order |
|---|---|---|
| Lead price | $135 | $135 |
| Lead spend | $6,750 | $27,000 |
| Appointments booked | 13 (26%) | 44 (22%) |
| Lead spend per booked appointment | $519.23 | $613.64 |
| Projects signed by day 30 | 2 (4% of leads) | 4 (2% of leads) |
| Lead spend per signed project by day 30 | $3,375 | $6,750 |
On the 200-lead order, four homeowners signed within 30 days of lead delivery. Two more from that same order signed between days 31 and 60. That brought the lead-to-close rate to 3% by day 60 and lead spend per signed project to $4,500 ($27,000 ÷ 6).
At the builder’s reported average of $285,000 per project on the larger order, the six contracts had an estimated combined value of $1.71 million. This measures signed contract value. Lead spend per signing covers the purchase of leads and excludes sales payroll and estimating costs.
How the sales team handled the inquiries
The builder wanted homeowners planning an ADU who reported at least $300,000 in home equity and a credit score of 640 or higher. Leadhesive collected those answers, verified the homeowners’ contact details and delivered the exclusive inquiries directly to the builder’s monday.com CRM.
Two full-time appointment setters handled follow-up and booking. The owner handled sales. Leadhesive worked alongside the team with access to the appointment records and signed homeowner contracts in monday.com. An appointment in this study counts when it was booked. Each signing window starts on the day Leadhesive delivered the corresponding inquiry.
Choosing a Bay Area territory
Leadhesive has room for additional Bay Area ADU partners. The $135 price applied to this builder’s project and qualification criteria. See Bay Area ADU lead coverage and starting-order pricing.