INSIGHTS & RESOURCES

Home improvement lead buying guides for contractors.

Compare exclusive and shared leads, calculate cost per signed job, and use trade-specific guides to evaluate roofing, remodeling, HVAC and other lead providers.

How should a contractor compare lead providers?

Ask each provider who else receives the inquiry, what the homeowner requested, which ZIP codes it covers, and when a lead qualifies for a credit. Get those answers in writing alongside the price. An exclusive inquiry goes to one contractor. A shared inquiry can go to several. With either, your team still has to reach the homeowner and book the estimate.

What does each signed job cost?

Divide what you spent on leads by the number of jobs you signed from that order. For example, if you spent $3,000 and signed three jobs, your lead cost was $1,000 per signed job. Compare that with your gross profit per job and your cost to follow up. If the order has yet to produce a sale, track completed estimates and revisit the calculation after your usual sales cycle.

Use the pricing table to plan an order and the lead review terms to check what happens if an inquiry falls outside your criteria.

Home improvement lead buying guides

ADU BUYING GUIDE

How to buy ADU leads

Compare project criteria, understand pricing and evaluate a first order for your ADU business.

Read the ADU guide
Walk-in Shower BUYING GUIDE

How to buy walk-in shower leads

Buy inquiries that match your shower offer, compare providers clearly, and evaluate the installations your trial produces.

Read the walk-in shower guide
Roofing BUYING GUIDE

How to buy roofing leads

Separate roof replacement intent from repair requests, define your territory, and track the jobs your lead order creates.

Read the roofing guide
Window Replacement BUYING GUIDE

How to buy window replacement leads

Match inquiries to your installation offer, set a useful project scope, and compare the cost of acquiring signed window jobs.

Read the window replacement guide
Foundation Repair BUYING GUIDE

How to buy foundation repair leads

Build a lead order around the foundation work you actually perform, with clear boundaries between an inquiry, a call and a completed inspection.

Read the foundation repair guide
Flooring BUYING GUIDE

How to buy flooring leads

Define the flooring projects that fit your crews, compare lead providers, and measure the value of your first order.

Read the flooring guide
Custom Home BUYING GUIDE

How to buy custom home leads

Find a lead program that matches your build scope and sales cycle, with clearer land, location and planning-stage criteria.

Read the custom home guide
HVAC BUYING GUIDE

How to buy HVAC leads

Separate installation opportunities from repair calls, define the systems you support, and plan a lead order your team can work.

Read the HVAC guide

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Tell us your service, target market, and preferred volume. We’ll build your lead order around them.

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