How to buy ADU leads
for your contracting business.

1. What are ADU leads?

An ADU lead is an inquiry from a homeowner exploring an accessory dwelling unit. It gives your team a person to contact and information about their proposed project. It is not automatically a booked appointment, a permitted build, a financing approval or a signed construction contract.

Ask to see an anonymized sample before buying. You should understand which details are collected, which are verified and which your team must confirm during the first conversation. For Leadhesive’s program, phone numbers go through PIN verification and email addresses are validated. Property, project and credit answers are homeowner-reported.

Read our lead quality standards for the distinction between contact verification and project qualification.

2. Exclusive leads, shared leads or appointments?

Compare the actual product before comparing its price. A cheaper record and a scheduled consultation are different starting points for your sales team. Ask each provider to define its terms in writing.

For appointments, ask how cancellations, rescheduling and no-shows are handled. For inquiries, ask when the homeowner submitted the form and when your team receives it. Leadhesive’s ADU offer on this site is exclusive inquiries.

3. How much should you budget for ADU leads?

Leadhesive’s exclusive ADU leads range from $120–$175 USD per lead, depending on your market and agreed criteria. The starting order is 50 leads, giving a lead budget of $6,000–$8,750 USD. Confirm your exact rate, delivery pace and terms before payment.

That budget covers the lead order. Allow separately for the people and systems that handle intake, consultations and follow-up. A low cost per lead does not necessarily produce a low acquisition cost if few inquiries progress to appointments or signed work.

4. How do you compare ADU lead providers?

Use these questions when speaking with any provider, including Leadhesive. Ask for specific answers and make sure the important details appear in your order.

1. Where do the inquiries originate? Ask about traffic channels and what the homeowner sees before submitting.
2. What does exclusive mean? Confirm whether the provider sells the same inquiry to other buyers.
3. What is verified? Separate contact checks from self-reported project details.
4. Can you control the service area? Agree on accepted ZIP codes and treatment of out-of-area inquiries.
5. Which consent records are available? Ask what documentation accompanies a lead and how it can be retrieved.
6. How are leads delivered? Confirm the destination, fields, timing and who receives notifications.
7. What are the review terms? Get the reporting window, evidence requirements and remedy for eligible issues.
8. Can delivery fit your capacity? Agree on starting volume and the process for requesting changes.

A sample record and a clear order specification are more useful than a general promise of “high-quality leads.” If an answer is unclear, resolve it before committing to a larger order.

5. Is your team ready for the first order?

Decide who owns each new inquiry before delivery begins. Your intake team needs a consistent way to acknowledge the request, confirm the homeowner’s goals, arrange the next conversation and record the outcome.

Define the territory and project types your business can realistically serve. Include the work you do not take on, your capacity for consultations, and the details your team needs before offering a site visit. Test the delivery setup so inquiries reach the right people.

Leadhesive’s ADU program is best suited to established ADU specialists with $3M+ annual revenue, appointment setters or a call center, paid-social follow-up experience and capacity to grow. The practical question is whether your team can consistently work the inquiries it buys.

6. How do you evaluate your first 50 leads?

Keep the first order identifiable in your CRM. Track delivered and valid inquiries, successful contacts, booked appointments, completed appointments and signed projects. Define each stage consistently so your team and provider are discussing the same outcomes.

Review early contact and appointment activity while allowing time for projects to develop. A 50-lead order is a starting point for learning, not a guaranteed performance forecast. Do not compare a newly delivered order with one that has had months of follow-up.

Look beyond cost per lead

Divide the lead spend by the signed projects attributable to that order. The example below uses a hypothetical $7,500 order; it does not predict how many projects you will close.

These amounts exclude sales payroll, software and other acquisition expenses. Contract value is not profit or collected revenue. Evaluate the economics using your own project margins and full costs.

7. What did one ADU contractor’s growth look like?

This is a Leadhesive-reported client example, not a monthly average, a six-month revenue total or a conversion rate for that month’s leads. Individual results vary. Use it as an example of a scaling journey, then evaluate your own order with consistent reporting.

8. Choose a starting order your team can work.

Bring your service area, preferred project types, intake setup and target volume to the conversation. Confirm availability and the order terms, then start with a volume your team can follow up consistently. Increase the next order when your capacity and results support it.

You can explore our exclusive ADU leads for builders and contractors, including the sample inquiry, current markets and starting price.