Where did this builder take ADU projects?
The builder was based in Chula Vista and served homeowners as far north as Escondido and inland to Ramona. Leadhesive began delivering exclusive ADU leads in October 2025. The first order was 50 leads at $125 each, or $6,250.
By December 18, 2025, we had delivered 500 leads in total, including that first order. The builder paid the same $125 rate throughout.
What did $62,500 in lead spend produce?
The builder booked appointments from 23% of the 500 leads and signed four projects from that group. The appointment count below is an estimate based on the reported booking rate.
| Measure | Calculation | Result |
|---|---|---|
| Total lead spend | 500 leads × $125 | $62,500 |
| Estimated appointments booked | 500 leads × 23% booking rate | About 115 |
| Lead spend per booked appointment | $62,500 ÷ 115 estimated bookings | About $543.48 |
| Lead-to-sign rate | 4 signed projects ÷ 500 leads | 0.8% |
| Lead spend per signed project | $62,500 ÷ 4 signed projects | $15,625 |
| Signed contract value per lead | $1,785,000 ÷ 500 leads | $3,570 |
What were the four signed contracts worth?
The four confirmed contract amounts were $850,000, $450,000, $300,000 and $185,000. Together they totaled $1,785,000 in signed contracts, averaging $446,250 per project.
For a builder considering a similar order, the figure to compare with gross profit per job is $15,625 in lead spend per signing. Sales calls, estimates and site visits add to that cost. The largest contract accounted for nearly half the signed value, so the mix of projects matters as much as the number of signings.
Can another San Diego builder take leads?
As of November 2026, Leadhesive has capacity for up to 30 additional San Diego ADU leads per day across the market. Bring the ZIP codes your team can visit and the number of inquiries it can follow up with each day so we can confirm volume for your territory. See San Diego ADU lead coverage and pricing.