What did one Encino builder pay per signed project?
Across September and October 2026, an Encino ADU builder spent $123,000 on 1,177 qualified Leadhesive leads. The builder reported 265 appointments booked and 21 projects closed within 30 days of lead delivery. That comes to $5,857 in lead spend per reported close, before sales and estimating costs.
Those orders averaged $104.50 per qualified lead and $464 per booked appointment. These are historical figures for this builder. For a new order, use the current range above. See the Encino results by month.
Check ADU lead pricing where you build
Each qualified inquiry goes to one builder. We verify the homeowner’s phone number and deliver the inquiry in real time. Your team contacts the homeowner, books the visit and quotes the project. Choose your market to confirm pricing and availability for the ZIP codes you serve.
Start with one job your crew would want to win
Ask your estimator for the expected gross profit on a typical ADU after construction costs. Decide how much of that profit the business can spend winning the work. Deduct what you expect to spend on sales time, site visits and commissions per signed project. What remains is your allowance for buying leads.
Suppose you allow $8,000 to acquire one signed project and expect sales and estimating to use $2,000 of it. You have $6,000 left for leads. The amount you can spend on each inquiry depends on how many of those inquiries become contracts.
Turn your close rate into a price ceiling
Maximum price per lead = lead budget per signed project × share of delivered leads that sign. Use every delivered lead in the denominator, including homeowners you never reached. A close rate calculated only from proposals will give you too high a ceiling.
| Projects signed per 100 leads | Maximum price per lead |
|---|---|
| 1 | $60 |
| 2 | $120 |
| 3 | $180 |
At a hypothetical $150 quote, an order of 100 costs $15,000. Two signed projects would put lead spend at $7,500 each. Three would bring it to $5,000 each. If your own completed orders regularly produce two, the quote exceeds the allowance in this example.
Bring two numbers to a pricing call
Bring your lead allowance per signed job and the close rate from a recent order that has had a full sales cycle. If you have only a few closes, calculate the price ceiling both with and without one of them. That range shows how much a single contract changes the decision. Try your order size and close rate in the ADU lead cost calculator.