How we work with your team to turn ADU inquiries into signed projects
You buy qualified ADU inquiries at an agreed price per lead. Before launch, our team works with yours to define the ZIP codes you serve, the projects you take and how many homeowners your estimators can call. We verify the homeowner’s phone number and deliver the inquiry in real time to your team alone. The homeowner can still seek other bids.
Your team calls the homeowner, books the visit and handles the sale. Tell us which inquiries became appointments, which became signed projects and where the fit was wrong. We use that feedback with you to review the criteria and delivery pace before your next order. That gives both teams a concrete measure of performance: how much lead spend it took to win a project.
What one Encino ADU builder paid per closed project
In September 2026, this builder spent $60,000 on 575 qualified Leadhesive leads, booked 122 appointments and reported nine closes. In October, $63,000 bought 602 qualified leads, with 143 appointments booked and 12 reported closes. The builder counted projects that closed within 30 days of lead delivery.
Of those 1,177 qualified leads, 265 became booked appointments (22.5%) and 21 became reported closes within 30 days (1.8% of the leads delivered).
$123,000 in lead spend ÷ 21 reported closes = $5,857 per closed project, rounded to the nearest dollar. This is one builder’s lead spend per win. Its sales payroll and site visit costs are separate. See the monthly results and how they were calculated.
Check Leadhesive pricing for your ADU market
Choose the area where your crew builds. Your pricing request opens with ADU leads and that market selected.
Compare ADU lead providers by what your team receives
Leadhesive publishes this guide and sells one of the options below. The linked provider materials describe how each program works. Ask for a written quote covering your project types, territory and minimum commitment.
| Provider | Who receives the opportunity? | What do you pay for? | What to check before signing |
|---|---|---|---|
| Leadhesive | One builder receives each exclusive inquiry. Your team contacts the homeowner, confirms fit and books the site visit. | ADU orders start at 50 exclusive leads. The published range is $120–$175 per lead, or $6,000–$8,750 for the starting order. Confirm your market rate before purchase. | Agree on property ZIP codes, ADU types, acceptable design stages, delivery pace and how to report an off-criteria inquiry. Starting prices · Lead review terms |
| Angi | Angi says it may match a homeowner with up to five pros. A builder can review an optional Opportunity before expressing interest. | For an optional Opportunity, a fee applies when both parties express interest. Subscription leads follow the plan you choose. | Ask which ADU tasks trigger a charge, your monthly commitment and whether your plan allows credits. Angi lists wrong locations and service mismatches among eligible reasons for review and excludes annual subscription leads from credits. Angi lead FAQ · Credit policy |
| Thumbtack | Homeowners see matching profiles and choose whom to contact. They can approach several pros for bids. | Thumbtack describes charging when a new customer contacts or hires you. Pricing depends on the job and location. Pros can set a weekly budget. | Check the ADU categories available for your ZIP codes, your maximum lead price and refund eligibility for a request that falls outside your preferences. Thumbtack’s pro guide · Terms and refund policy |
| Realm | A Realm advisor helps scope the homeowner’s ADU and invites three matched contractors to bid. | Realm describes a contractor fee. Ask for its amount and the event that triggers it in your vendor agreement. | Ask what scope, drawings and budget you receive before committing an estimator to a bid. Realm’s ADU process · How Realm gets paid |
| BINA | BINA describes exclusive ADU leads for one builder, with automated homeowner follow-up and appointment booking. | BINA offers per-lead pricing or a platform fee with optional management. Rates depend on the builder’s market and order. | Ask for the total cost under each option, who follows up on missed appointments and how booked visits are counted. BINA’s ADU program and pricing |
Give every provider the same ADU to quote
Suppose you run a Seattle construction crew that needs approved plans before it can bid. Ask each provider what happens if a homeowner in one of your target ZIP codes wants a detached unit but has only a sketch. Will the provider filter that inquiry before delivery? If you receive it, what evidence and deadline apply to a credit? A design-build firm that sells feasibility studies might happily pay for that same conversation.
For each quote, add the lead or referral fees, advertising, platform charges and staff time you expect to spend. Divide that total by signed projects from the same group of inquiries once they have had time to close. While projects are in design, track held site visits and paid design agreements separately. Work out the maximum lead price your margins support.