What do you need someone to deliver?
If your estimators have room for more site visits and your intake team can call homeowners, buying exclusive ADU leads gives you a defined order to work. With Leadhesive, you agree on a price per qualified inquiry, property ZIP codes and the types of projects you take. We verify the homeowner’s phone number and send the inquiry to your team alone. Your team confirms the scope, books the visit and earns the contract.
If you want homeowners to see your own portfolio in ads and land on your website, an agency can build and manage that campaign for you. The agreement determines who owns the accounts, who pays for media and whether anyone calls the homeowner. Some agencies also sell leads or appointments. Ask what must happen for a fee to be earned.
Put the two proposals side by side
| Buying decision | Exclusive Leadhesive order | Agency managing your advertising |
|---|---|---|
| What you pay for | You prepay for an agreed number of qualified inquiries. Starting orders are 50 leads. At the published range of $120–$175 per lead, that is $6,000–$8,750 USD. Your market and criteria determine the quote. | Ask for separate lines for ad spend, setup, management and any fee per lead or appointment. Confirm which fees continue in a month with few inquiries. |
| Which homeowners qualify | Agree on geography and project stage before delivery. A homeowner exploring a garage conversion may suit a design-build firm. A builder that bids only on approved plans needs a different brief. | Ask to see the form and qualification rules. Check whether someone verifies the answers and what the agency counts as a conversion in its report. |
| Who handles follow-up | We deliver the inquiry in real time. Your intake team contacts the homeowner. Flag duplicates, invalid contacts or out-of-area inquiries for review under your order terms. | Ask who makes the first call, books site visits and follows up on missed appointments. Get any appointment-setting fee and the definition of a billable appointment in writing. |
| What you control | You choose the service area, project fit and order size. Tell us which leads reached a visit or a contract so we can review fit and delivery pace with you before you reorder. | Confirm access to the ad account, landing pages, creative and lead history. Ask which of those you can continue using when the engagement ends. |
Leadhesive publishes this guide and sells the exclusive lead option. For a Google Ads proposal, Google also advises advertisers to understand the fee their partner charges in addition to media spend. Google’s guide to working with an advertising partner.
Compare the cost of winning one signed ADU project
Suppose you have two written quotes. One offers 50 qualified leads at $150 each. The other calls for $5,500 in advertising and $2,000 in agency fees. Both cost $7,500 before your team’s time. The first buys 50 inquiries. For the second, ask how many qualified inquiries previous campaigns produced in comparable territories and how the agency counted them.
Here is the test for either proposal. If your team spends another $1,500 on intake and estimating, the total is $9,000. One signed project costs $9,000 to acquire. Two cost $4,500 each. With a $5,000 acquisition allowance per project, you would need two contracts to meet your target. These numbers illustrate the calculation. Use your own proposal and payroll to make the decision.
Track each group of leads by delivery date. Count visits booked, visits held and contracts signed at 30 and 60 days. If no contract has signed, record the spend and the number of held visits until there is a close to measure. Calculate what your margins allow per lead.
What one Encino builder saw from exclusive leads
Across its September and October 2026 orders, an Encino ADU specialist spent $123,000 on 1,177 qualified Leadhesive leads. The builder reported 265 appointments booked and 21 projects closed within 30 days of lead delivery. That works out to $5,857 in lead spend per reported close, before sales payroll and site visits. The study followed this builder’s Leadhesive orders only. See the monthly figures and how the builder counted closes.
Get pricing for my market
Choose where your crew builds to request a quote. Bring the ZIP codes you cover, the stage at which you can bid and the number of new inquiries your team can follow up each week.